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Hey Genesis: Bring back the coupe!

Hyundai is absolutely killing it on the design-front these days. The new Elantra and Santa Fe may be a bit polarizing, they are unlike anything else on the road. I applaud their designers and leaders for approving these striking new looks.

Genesis is Hyundai's newest brand and it takes aim directly at the premium brands from Germany and Japan. They're taking risks and getting noticed. And this new X Coupe Concept is a testament to that. This electric coupe is stunning.

At this point it's only a concept car, but I beg you Hyundai, bring this car to market. Not all of us want an SUV, and a true coupe that's as gorgeous as this will definitely get your newest brand noticed.

Anyone else get BMW 850 vibes?


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